Truly U is an Omaha-based swimwear boutique providing fashionable and comfortable designer swimwear for men, women, and children. Our extensive selection of styles and sizes ensures that every customer finds the perfect swimwear for their needs. Stop by our store in Omaha, Nebraska today and let us help you find the perfect swimsuit for your next beach vacation!

Truly U
ClaimedClothing and Designers
Truly U
ClaimedClothing and Designers
Truly U
ClaimedClothing and Designers
Q&A
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Q:
What are the Covid safety practices like here?
A:Everyone is required to wear a mask. All rooms and items that are tried on are sanitized. Social distancing is practiced as appointments are required.
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- 3 years ago
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Q:
Can I exchange the bra I got for a bigger size?
A:Yes as long as the bra is not worn and has tags.
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- 5 years ago
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Reviews for Truly U
| 146 Reviews
Work Quality
5Communication
5Value
4.9
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Anna Petska
They were amazing! Made me feel super comfortable ! Awesome experience!
Helpful | March 08, 2025
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Redeemer Church Office
Awesome experience. Mikayla is Incredible!!
Helpful | March 08, 2025
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Jayme Fauble
Helpful | February 22, 2025
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Cindy Masonbrink
I was in there (first time) about 2 weeks ago. Heidi made me feel very comfortable. I have lost about 200 lbs in the past couple of years. I have sagging skin everywhere! I'm 62 years old on top of that! So I went in there with my "broken biscuits!" Long story short, I walked out of there looking all perky and proud! I threw my old bra out, right there in the store. I bought two that day. I'm getting ready to visit there again today and pick up two more (on my wish list!) Give this place a try, people! The whole experience was amazing, and I came out of there feeling amazing! Thank you Truly U!!
Helpful | February 19, 2025
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ashli brehm
What a breath of fresh air! Katelyn helped me find not just one bra but three. After 8+ years of surgeries — from mastectomy to expanders to revisions to failed implants and then, to a DIEP Flap — I felt not only normal in a bra but CONFIDENT in multiple. In the past, I’ve left lingerie stores in tears after being told they didn’t have anything for me. Today, I found myself tearing up in the dressing room as I looked in the mirror with dignity in tact and feeling feminine. It’s been a loooooooong road but I am grateful to have stumbled upon TrulyU and hope that others who have felt frustrated or demoralized trying to “fit in” to a bra will also find it and feel more like themselves. Thank you to Katelyn for your compassion, humor, and great recommendations! I’ll be back for sure.
Helpful | February 08, 2025